Content Package

2x website traffic

in 1 month

Client Name: Enliven LLC

Background

We approached Enliven LLC, a beverage consulting company, with a proposal to drive more traffic to their website through Linkedin Posts. At that time, Enliven LLC had been relying primarily on organic search traffic, which had reached a steady but stagnant level. Recognizing the potential for growth through engaging and consistent content creation, they decided to partner with TidalWave Marketing LLC.

The Solution

To drive the results for Enliven LLC, we implemented a comprehensive and strategic content creation process. Here’s how we did it:

  1. Monthly Interviews: We conducted one interview per month using Riverside.fm, a podcast recording platform. Each interview involved three or more of Enliven’s team members, ensuring a diverse range of insights and perspectives.

  2. In-Depth Research: Prior to each interview, we performed thorough research to understand Enliven's audience interests. This included:

    • SEO Research: Analyzing search trends to determine what topics Enliven’s audience was searching for on Google.

    • Competitor Analysis: Reviewing competitors' content to identify successful topics and formats.

    • Content Review: Studying Enliven’s past content to understand what had resonated with their audience.

  3. Question Preparation: Based on our research, we developed a list of targeted questions to ask during the interviews. This ensured the content was relevant and engaging for their audience.

  4. Content Creation: Each interview provided us with a wealth of content. We split the recorded sessions into short, 1-2 minute clips. These clips were then professionally edited by our video editors to ensure high quality and engaging visuals.

  5. Captions and Scheduling: We wrote compelling captions for each video post and managed the scheduling and posting through our social media management platform. Enliven LLC had access to this platform, allowing them to review and provide feedback on the posts before they went live.

  6. Continuous Feedback Loop: The client's ability to review and give feedback on the posts ensured that the content met their standards and aligned with their brand voice.

The Results

Our strategic approach and meticulous execution yielded impressive results for Enliven LLC:

  • Doubled Website Traffic: Within the first month of our collaboration, we successfully doubled Enliven LLC’s website traffic, significantly enhancing their online visibility and reach.

  • High Engagement Rate: Our content achieved a 6.48% engagement rate on LinkedIn, which is double the industry average. This high engagement rate indicates that our posts resonated well with Enliven’s audience, driving meaningful interactions and fostering a stronger connection with their brand.

  • Consistent Content Production: We produced 10-13 high-quality video posts each month. These posts were crafted from our monthly interviews and tailored to meet the interests and needs of Enliven’s audience.

  • Increased Backlinks: Our efforts also resulted in the creation of 10 or more backlinks per month, directing traffic back to Enliven LLC’s blogs. These backlinks not only boosted their SEO performance but also reinforced their authority and credibility in the industry.

Overall, our collaboration with Enliven LLC demonstrates the power of strategic content creati